Economic developments in print

Economic Developments in Print

Activity one

There are some newspapers that cost more than £1, for example; The Daily Telegraph and The Independent. On the other hand The Financial Times retails at £2, but they sell their newspaper at 90p, which is a net loss of £1.10

The prices of a standard newspaper has risen, the majority of newspapers have upped there price by 20p, Monday – Friday papers were originally £1 but are now £1.20 and weekend papers which were originally £1.90 have rised to £2.10. Newspapers such as The Daily Telegraph, The Times and The Independent which all originally cost £1 but on Saturday they were priced between 90p and £1.60. This is there way of making profit, as they know they will get fewer sales on the weekend.

Activity two

Circulation is the number of newspaper copies distributed on an average day.

Readership are the general readers of a newspaper, magazine or book which are regarded collectively.

The guardian has a circulation of 230, 541 on an average daily circulation, which is a good amount of copies sold daily. Plus the guardian’s newspaper price is quite high (£1.20) on weekdays and on the weekend the price has risen to £2.10. On the weekdays they make £1,383.246 and on the weekend they make £968,272.20 as you can see the guardian makes a good amount of money by the statistics of the daily circulation and the prices of the newspapers. The guardian is a broadsheet newspaper, not a tabloid. This is why the price is quite high.

Activity three

The daily circulation of all newspapers has increased from 2010 to 2012 because the competition has got much harder to sell newspapers, due to digital technology changing and rival newspapers.

1.      In my opinion I think this is good as the newspapers are making more sales due to the amount of daily circulations being produced.

2.      Also newspapers rivals encourage others to heighten  there circulation and distribution amount.