Monday, 23 April 2012

Ownership channels

Ownership channels
Public ownership group – Owned by the people. Example: BBC. The money comes from the government or council.
Private ownership group – Media group. Example: Virgin own many titles, including Virgin Atlantic airways, Virgin trains, Virgin media, Virgin coke.
Independent ownership group – The owners only own one Channel or store, for example: Up in smoke, The TV channel Viva.

Daily Mirror
1.      Trinity mirror
2.      Private
3.      International
4.      Yes, it is a multinational newspaper because it can be bought worldwide.
5.      No, they get financed for being on the site.

The Times
1.      News corporation
2.      Private
3.      National
4.      Not multinational
5.      No, they get financed for being on the site.

London evening standard
1.      Alexander Lebedev, Daily Mail and general trust.
2.      Private
3.      Regional
4.      Not multinational
5.      Get finance from advertising

Economic developments in print

Economic Developments in Print
Activity one
There are some newspapers that cost more than £1, for example; The Daily Telegraph and The Independent. On the other hand The Financial Times retails at £2, but they sell their newspaper at 90p, which is a net loss of £1.10
The prices of a standard newspaper has risen, the majority of newspapers have upped there price by 20p, Monday – Friday papers were originally £1 but are now £1.20 and weekend papers which were originally £1.90 have rised to £2.10. Newspapers such as The Daily Telegraph, The Times and The Independent which all originally cost £1 but on Saturday they were priced between 90p and £1.60. This is there way of making profit, as they know they will get fewer sales on the weekend.

Activity two
Circulation is the number of newspaper copies distributed on an average day.
Readership are the general readers of a newspaper, magazine or book which are regarded collectively.
The guardian has a circulation of 230, 541 on an average daily circulation, which is a good amount of copies sold daily. Plus the guardian’s newspaper price is quite high (£1.20) on weekdays and on the weekend the price has risen to £2.10. On the weekdays they make £1,383.246 and on the weekend they make £968,272.20 as you can see the guardian makes a good amount of money by the statistics of the daily circulation and the prices of the newspapers. The guardian is a broadsheet newspaper, not a tabloid. This is why the price is quite high.
Activity three
The daily circulation of all newspapers has increased from 2010 to 2012 because the competition has got much harder to sell newspapers, due to digital technology changing and rival newspapers.
1.      In my opinion I think this is good as the newspapers are making more sales due to the amount of daily circulations being produced.
2.      Also newspapers rivals encourage others to heighten  there circulation and distribution amount.

Friday, 20 April 2012

Wednesday, 18 April 2012

Advances in technology

Soaps: advances in technology, codes and conventions. On Coronation Street

Codes and conventions of Coronation Street - throughout different years

The typical conventions of soaps consist of

Storyline conventions.


  • Bisexual/homosexual love not being accepted - in the early episodes
  • Engagements
  • Secrets
  • Different views and opinions
  • Prison
  • Bar fights
  • Gossip
  • Hierarchy
  • Pubs / particular meeting place for the community
  • Arguments/Shouting
  • Lying
  • Problems
  • Stereotypes
Technologicial conventions.
  • Theme tune (sound)
  • Dialogue (sound)
  • Non-diegetic/ diegetic music (sound)
  • Over the shoulder shot (camera)
  • Close up shots in theme tune (camera)
  • Shot reverse shot (editing)
  • Dialogue (sound)
  • Different cultures (mis-en-scene)
  • Establishing shot (camera)
  • POV shot (camera)
  • Medium/Long shots (camera)
  • Cross cutting (editing)
  • stereotypes




I have looked at codes and conventions in 3 episodes of coronation street from different years (1960, 1987, 2011) the differences between the three are clearly shown through the codes and conventions down below.



Coronation street - 1960
This is the very first episode of coronation street, as you can see there is no colour due to the lack in technology in the time it was filmed. The shades are very gloomy, which portray sadness, poor, depressing, plain, and may even lead some viewers thinking that the area "Coronation Street" is a rough, working class place, filled with people without jobs and money. Also the intro to the clip is a tilting shot, which is the only shot in the intro. As the episode goes on you can see that the main shot used is a medium shots, and the cameraman isn't changing shots frequently, each shot lasts a while. and also the first few minutes show only women actresses which may be telling us who they have aimed this soap towards, which means there target audience is women aged 30 - 50. The women are wearing similar clothing which may be showing a sign of conformity.





This is an episode of coronation street from 1987, straight away you can see a massive improvement in technology from the first episode, as the episode has colour, better sound quality, establishing shots, crane shots, tracking shots, and close ups, the first episode didn't have any of those advantages. After the intro, the first shot has codes to try and tell the audience the two characters are in a pub, as there are draft taps, alcohol bottles stacked, glasses on a rack and an old wooden bar. Most of the shots are filmed when the characters are in the pub which is representing them as lower class or common people. Also most characters have pint glasses in their hands which is an icon for a lower class punter. Sound effects aren't shown clearly in this episode, but in similar episodes of coronation street and other soaps sound effects would be used mostly in violent or very physical scenes, for example a bar fight, car crash, house fire. Also most of the characters are a similar age about 40-60 which yet again shows who the directors target audience is, but with a difference as there is more of a balanced gender, where as the first episode was mostly women.

Coronation street - 1987
Coronation street - 2011
This is the third episode i chose it is the most recent episode out of the three, this episode shows how technology has advanced enormously as in the intro they use CGI - (computer generated image) of birds flying at specific times and enhanced colour which could also be CGI. the sound is much better in quality.
Between 1960 and 1968 street scenes were filmed before a set constructed in a studio, with the house fronts reduced in scale to 3/4 and constructed from wood. In 1968 Granada built an outside set which was not all that different from the interior version previously used, with the wooden façades from the studio simply being erected on the new site. These were replaced with brick façades, and back yards were added in the 1970s.
Between 1989 and 1999 the Granada studio tour allowed members of the public to visit the set. The exterior set was extended and updated in 1999. This update added to the Rosamund Street and Victoria Street façades, and added a viaduct on Rosamund Street. The majority of interior scenes are shot in the adjoining purpose-built studio.
In 1982 a permanent full-street set was built in the Granada backlot, constructed from reclaimed Salford brick. The set was updated in 1989 with the construction of a new factory, two shop units and three modern town houses on the south side of the street.
In 2008, Victoria Court, an apartment building full of luxury flats, was started on Victoria Street.

Tuesday, 17 April 2012

Media terms

Media may refer to:
Communications

Media (communication), tools used to store and deliver information or data

    • Advertising media, various media, content, buying and placement for advertising
    • Broadcast media, communications delivered over mass electronic communication networks
    • Digital media, electronic media used to store, transmit, and receive digitized information
    • Electronic media, communications delivered via electronic or electromechanical energy
    • Hypermedia, media with hyperlinks
    • Multimedia, communications that incorporate multiple forms of information content and processing
    • News media, mass media focused on communicating news
    • News media (United States), the news media of the United States of America
    • Print media, communications delivered via paper or canvas
    • Published media, any media made available to the public
    • Recording media, devices used to store information
    • Social media, media disseminated through social interaction
Mass media - refers to all media technologies, including the Internet, television, newspapers, film, and radio, which are used for mass communications, and to the organizations and companies which control these technologies.

Mediate - is a representation or reanacment of reality, for example: big brother, or football match highlights.

Modern media - is simply the most up to date media technology being used, . for example: facebook, ipad's and xbox kinect.

New media -  is a broad term in media studies that emerged in the latter part of the 20th century that refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. Another important promise of new media is the "democratization" of the creation, publishing, distribution and consumption of media content. Another aspect of new media is the real-time generation of new, unregulated content

Wednesday, 14 March 2012


Thursday, 8 March 2012

Media products

The most predominant colours of the newspaper is red, black and white. This isn't the only colours in the newspaper however they are represented as more important as they fill more of the page. The contrast of the white title on the black background makes it stand out and makes it more outstanding.

Language used is quite common which helps define the target audience as they use abbreviations of words and nicknames of celebrities. This helps show that they are targeting their audience at people from a lower to working class status as it is easy to read, and contains short sentences and paragraph's rather than pages of writing.

The text is bold and large which uses up a lot of the newspapers space. It is also quite plain and so it suggests they don't take much pride in presentation.

The images used in this paper helps draw in the target audience which is mainly men. This is shown by the half naked woman and the men represented in the other photos. Furthermore the advertising of free crisps is bright and colourful which would draw in the eye because it is typical that men like to snack out. This might convince someone to pick up the paper on a journey somewhere as they feel they are getting something for free out of it.



In this valentines episode of Hollyoaks we can see a lot of red and pink which symbolises love and hate. Pink is a very girly and loveable however in contrast the red could represent blood and fear. The red could be seen in two different ways we can tell this by cheryl being alone and Mitzee recieveing a valentines card from her ex in prision. 
The language used is quite common as it is set in chester, the outskirts of liverpool, which is known for poor english. The only written text is in her essay at the beginning of the scene and in the valentines cards. In a usual episode there wouldn't be as much written text but because it is a valentines special there is a percentage more. 
The music used in the opening is quite jolly and upbeat the lyrics read 'I got a love that keeps me waiting' which links in with the valentines theme.